Trade in electronics and home appliances suffered from consequences of financial crisis. It suffered first of all from sharp depreciation of hryvna by autumn of 2009, as well as virtually full termination of consumer crediting by first half of 2009.For some product groups, sales volume reduction has made more than 50 %.For instance according to market participants, sales of mobile phones, smart phones and communicators in 2009 amounted to just over 550 million dollars. That is 62% less than in 2008. Not so badly affected sales of small and large home appliances (sales falling by approximately 25% yoy). From the 3Q2009 the situation in the retail trade in electronics and home appliances have stabilized that is connected with partial renewal of consumer crediting. However experts do not predict swift market renewal anywhere to pre-crisis highs in the near future s.
Reduction of sales and increase the credit load has put many dealers of household equipment and of electronics on the verge of survival. In response they began contracting the number of points of sale (e.g., the number of POS of cell phones in 2009 contracted by 12 %), reducing of floor spaces and the assortment. Substantially cut off from bank loans necessary for financing of purchase of the goods (which import component reaches 90 %), dealers quite often autocratically increased the terms of payments to suppliers. Unfortunately, are not rare and cases of evasion or refusal of performance of contract obligations (including large networks), and also use of mechanisms of fictitious bankruptcy.
DMC Fortum team possess unique experience in work with debts in sphere of trade in electronics and home appliances as well as analytic tools allowing to establish the real financial state of retailers, allowing to early warn on the deterioration of your counterpart's group real financial situation and offer our customers the most effective strategies of asset tracing and debt recovery. Even hard-core defaulters might be forced to carry out the contract obligations to you.